Wednesday, December 22, 2010

Call of Duty: Black Ops Makes Over $1 Billion Worldwide

$1 Billion in Sales Worldwide, Over 600 Million Hours Logged, Call of Duty: Black Ops Continues to Set Entertainment Records

Activision Publishing, Inc. announced earlier this week that Call of Duty: Black Ops continues to set sell-through records crossing the $1 billion mark in sales worldwide since its launch in November, according to internal Activision estimates.

In its first five days alone, the game sold more than $650 million worldwide, outpacing theatrical box office, book and video game sales records for five-day worldwide sell through in dollars, according to internal Activision estimates and boxofficemojo.com. The game exceeded Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2.

To date, more than 600 million hours have been logged playing Call of Duty: Black Ops since the game launched on November 9, 2010. According to Microsoft, the average player logs on more than once a day and plays for more than one hour each time. Over half of that time is spent playing online with and against friends, illustrating Full Story

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